Build a Solid Online Reputation with Reviews and Testimonials
Testimonials and reviews increase conversion
Search engines now offer the option for individuals to rank their search results by star ratings, testimonials, and reviews.
This means that your customer responses could bring you business or conversely, take it away.
With the wealth of information on the internet and the speed of sharing, it has never been more important to build a solid, visible reputation that can attract future customers and bring more traffic to your website and business.
Companies that have the most and best reviews show up higher in the search results.
This means that as long as you’re encouraging your customers to leave reviews for your business, you will see an increase in your rankings naturally over time if most of them are positive.
These reviews will help your ranking and also help build confidence in your company for new and returning customers.
Testimonials are a valuable asset as they generate new content for potential customers and provide useful information that can help you get more traffic.
Reviews can address the doubts that potential customers feel while searching for a product or service.
It provides social proof that encourages consumers to make buying decisions.
Customers want to know that what your business offers is worth the money, they also want to know that they can trust you as a company.
Increase Brand Confidence
Reviews in all forms, including video testimonials, star ratings, and online reviews, can lend themselves to your advantage.
The more people vouch for your company the more people will trust you.
The more people that trust you, the more people will make purchasing decisions, comfortable with the fact that your business has their best interest in mind.
If you’re ready to increase brand confidence, gain attention, increase click-through rates, and stand out from your competitors, star-rated customer reviews are key.
Star ratings show up on Google when you carry out a search, but not all companies listed in search results have stars.
This means customers are drawn to businesses that do have reviews.
These ratings give customers the reassurance that the company can be trusted.
Customers DO Read Reviews!
Star ratings have been named as the #1 initial factor consumers consider when judging a business.
If your business doesn’t have any star ratings listed, you’re going to lose out to your competitors that do.
Your company could have the best product or service in the world but without any reviews, most consumers will probably overlook your business.
The average eye is naturally drawn to these star ratings, the more high ratings you accumulate, the more click-through rates will increase.
Search engines positively identify when more potential customers visit your website, this will boost your ranking.
So star ratings have both a direct and an indirect effect on your rankings.
Keeping reviews and testimonials in mind while managing your business website is critical to optimizing your online presence and getting new customers.
It is important to familiarize yourself with different types of reviews and different locations of reviews so that you are better able to understand and respond to your customers.