Here’s Why Online Reviews Matter!
How Customers Choose Your Business.
There’s been a huge shift in customer’s behaviors. Customers are more sophisticated.
Today, it no longer comes down to what your marketing team has to say about your product or service.
Online Reviews have become a critical factor for customers to choose your business.
It’s what your customers have to say that can make or break your business.
Your customers are a louder voice.
Online reviews gives your business credibility and it’s the social proof potential customers need to decide if they should do business with you.
Customers Listen To Other Customers
In today’s world of digitally connected customers, traditional advertising messages are drowned out by customer voices, which travels further and faster through increasing avenues of communication.
When deciding which product or service to purchase, customers consult the source they trust most: other customers.
The lack of reviews can lead customers to choose your competitor.
It is also very risking to only have a small number of reviews.
Even if you have 10 five-star reviews and end up receiving 2 one-star reviews, your average star rating will considerably decrease.
After star ratings, review quantity is the second most important factor forming a consumer’s opinion of a business.
Most people feel comfortable with businesses that have at least 7 to 10 customer reviews.
Online Reviews Help Your Business Grow
Customers today don’t trust traditional advertisements.
Catchy taglines and banner ads don’t influence purchasing decisions.
When trying to determine the business that best suits their needs, customers trust other customers most.
84% of customers trust online reviews as much as recommendations from family and friends.
Getting new reviews is the first step.
Next, leverage great testimonials for what they are: rich, relevant marketing content.
Promote them to your social channels, company website, and business listings so wherever customers come across your business, they can read about real experiences from existing customers.
Online reviews give customers an accurate representation of your business, and when they see extensive praise from happy customers, they feel more comfortable purchasing from you because they know what to expect.
Being a highly rated marketing agency in Naples FL, we have been helping several other customers to get more reviews and get more customers.
We are happy to answer any of your questions.
